Interim Managers work from one project to the next. Working on business development between projects helps them expand their network and build their brand.
If an interim manager is part of an interim management network like Small Management Worldwide (SMW), they don’t need to actively look for clients. Rather, they are matched to their next assignment. Based on their skills, experience, and capabilities, SMW finds the best fit for them.
While that does make life easier for those who work in interim management, it doesn’t mean they stop selling themselves. Business development of your personal brand is important for interim managers. By describing yourself, staying consistent, and playing to your strength, you can attract more clients and not waste time between projects.
Describe your skills as an interim manager
The most powerful marketing tool is word-of-mouth. However, before people can get started talking about you, they need to know what it is you do. So help them by describing what you do best in concise, simple and easy-to-remember words. You can get your message out there by posting it in the biography on your website, social media, or business cards.
Interim managers play to their strength
Every person has their own preference for communication. They may be comfortable in one area over the other – like millennials who like to text instead of talking on the phone. So use that medium you’re at home with to share your expertise.
Write articles for the newspaper, Huffington Post, or your personal blog if writing’s your thing. Book speaking engagements at conferences and events if speaking’s your thing. And if you like to meet new people, attend networking events and charm your way into people’s minds. Find out what mode of communication you’re good at and use it to talk to people. Soon enough leads will start pouring in.
Stay consistent in interim manager business development
One of the keys to success in marketing is consistency. So don’t give up quickly on your business development efforts, and allow several weeks before expecting results. Keep on tweeting, writing, podcasting, networking, or whatever it is you’ve started. Only by staying consistent will you see an impact.